The Digital Radio Certification Mark (“tick mark”) identifies and gives greater assurance to consumers that the DAB digital radio products and services they are buying are future-ready and will enable them to receive the available DAB, DAB+ and FM radio stations. In order to be granted use of the tick mark, manufacturers must meet the minimum specification. In order for the manufacturer to prove that they meet the minimum specification, they must put their product(s) through testing.
The tick mark (pictured below) identifies DAB products and/or digital radio installation services. Please note: applying for the mark is voluntary.
DAB radio products
The following product types are eligible for the tick mark:
When used on digital radio equipment, the mark certifies that “this radio is future-ready and can receive the available DAB, DAB+ and FM radio stations”.
Digital Radio installation services
Retailers, franchise dealers, garages and installers are eligible for the in-vehicle installer tick mark.
When used by in-vehicle installers, the mark certifies that the installer has completed and passed the official IMI training programme. Once registered, the installer is entitled to use this version of the mark on their promotional materials.
Visibility of the mark
The mark can appear at retailer point of sale, on packaging, online and on other marketing materials. Once a manufacturer or installer has been granted use of the mark they will be sent brand guidelines stating how to use the mark. Use of the mark will be granted on approval from Digital Radio UK. Do not use the mark prior to being granted approval and sent the brand guidelines. The Digital Radio UK communications campaign will also point consumers towards the tick mark.