PURE launches its most affordable digital radio

PURE presents ONE Mi the newest member of PURE's best-selling ONE family of digital radios and its first digital radio to sell for less than thirty five pounds.

Incredibly easy-to-use, ONE Mi (SRP £34.99) is the new entry point for the best-selling ONE family of radios and a compact version of the PURE ONE. Small yet powerful, ONE Mi will sit perfectly in kitchens, studies, bedrooms and bathrooms. When fitted with the optional rechargeable A1 ChargePAK®, ONE Mi is also an ideal travelling companion providing up to 18 hours of portable listening.

Says Colin Crawford, PURE's director of marketing: "Why would anyone buy an analogue radio when ONE Mi delivers quality digital radio for less than £35? This is truly the moment that digital radio goes mainstream. ONE Mi delivers a key part of PURE's promise to help accelerate the meeting of the criteria for digital switchover."

Despite its compact dimensions, ONE Mi has been engineered to provide surprisingly punchy audio quality and volume. Other features include FM, a clear digital display, 16 presets, multilingual menus and a USB socket for future updates.

ONE Mi is part of EcoPlusTM, PURE's ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

ONE Mi comes in black and white and is available from all good stockists.

For more information, visit www.pure.com or call +44 (0) 845 1489001.

16.06.2010 | Products

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