Radio Industry unites in creation of Digital Radio UK Ltd
The radio industry has today underlined its united stance on digital radio and announced that the task of getting the UK ready for digital radio upgrade will be delivered by a new organisation to be called Digital Radio UK.
Digital Radio UK will build on the work of the Digital Radio Development Bureau (DRDB) and will incorporate the recently announced Digital Radio Delivery Group to become the new consumer-facing brand that will co-ordinate and manage the expansion of the digital radio platform throughout the UK.
Representing the interests of the entire radio industry, including the BBC, Commercial Radio, and multiplex operator, Arqiva, the creation of Digital Radio UK demonstrates an industry that is mobilised and united in its commitment and resolve to meet the timetable for digital radio upgrade in the Digital Britain report.
The company has advertised for a CEO and expects to make the appointment before the end of the year.
Digital Radio UK will work with all parties with an interest in digital radio upgrade, including the car industry, manufacturers and retailers with the key objective of meeting the planned timetable which sets out specific criteria to be achieved by 2013 so that the industry can upgrade to digital delivery by the end of 2015.
Tim Davie, Director of Audio & Music, BBC, said:
"The launch of Digital Radio UK is a clear indication that the whole radio industry is committed to securing a digital future for radio. By working together, we can deliver solutions that significantly increase digital listening and help to make switchover a reality."
Stephen Miron, Chief Executive, Global Radio said:
"The creation of Digital Radio UK is, from our perspective at Global, another big positive step forward in the drive to digital. Working with our colleagues at the BBC and across the sector in a coordinated way, will ensure that both listeners and advertisers will enjoy the benefits that will come from the switchover to digital radio. The smooth transition from analogue to digital remains an absolute priority for all of us working within radio."
Paul Eaton, Director of Radio at Arqiva said:
"Upgrading the UK's radio infrastructure from analogue to digital delivers clear benefits for listeners across all stations, BBC and commercial, national and local. By moving to digital we open the door to a wealth of fresh opportunities and the potential to make radio a new enriched experience for the listener."