Small scale DAB trial launches in Manchester
As part of Ofcom's small scale DAB trial seven new services are now broadcasting in Manchester. The stations on-air are Chris Country, Gaydio, The Steve Penk Wind-Up Channel, Revolution 962, Unity Radio and MAX. Manchester Business Radio is also running a pre-launch promotional sequence ahead of its full launch on 21st September.
London Greek Radio is scheduled to join them on Wednesday 2nd September and Panjab Radio on Thursday 3rd September.
There are also hopes that RTÉ Radio 1 will join them in the near future subject to regulatory approval.
Niocast Digital’s Director of Programming and Content, John Evington said: ‘We are certainly enriching listener choice in Manchester and delighted to be doing so. In keeping with the Niocast ethos of broadening choice by hosting niche brands that serve clearly defined audiences, we are even more confident that we can grow commercial radio’s share of listening in the city’.
Niocast’s Director of Operations, David Duffy is delighted that the ‘switch-on’ was right on schedule. “Things haven’t gone smoothly but that’s the nature of a trial. We had a number of challenges that were outside of our control. Fortunately, we have a very capable team that met every challenge head on. What we have been able to deliver in Manchester is a truly unique partnership comprising commercial, community, online and brand new radio formats. We are optimistic that subject to regulatory approval, we will be able to add international broadcaster RTE to the Manchester multiplex in the next few weeks”.
The multiplex is located at Manchester One – the home of Gaydio. Formerly known as The Portland Tower, the building stands 21 stories high at 86m and is one of the tallest building in the city.