Mercedes bestseller goes digital
It was announced by Digital Radio UK that automotive manufacturer Mercedes has launched its best-selling model with digital radio as standard.
The new Mercedes C-Class, their best-selling model, launches this month with digital radio as standard for the first time [see image]. Mercedes is moving to have DAB digital radio as standard across their range and now has 60% of its models with DAB digital radio as standard.
Mercedes is one of the leading vehicle brands in the UK with a 4.8% market share of new vehicles in the UK (source: SMMT 2013).
In the UK, 55% of new car registrations have digital radio as standard (source: CAP/SMMT April 2014) up from less than 5% four years ago. 21.4% of all radio listening takes place in car (source: RAJAR Q1 2014).
Minister for Culture, Communications and the Creative Industries Ed Vaizey said: “It’s good news that many car manufacturers are switching to digital as this provides drivers with a much greater choice of radio stations.”
Ford Ennals, CEO of Digital Radio UK, says: “This is great news for Mercedes drivers as we know how much drivers love listening to digital radio and they don’t want to miss a thing in their car. This summer there’s so much to choose from on digital radio, including coverage of the Brazil World Cup on talkSPORT and BBC Radio 5 live, as well as a great summer of music on the BBC and commercial radio stations.”
Helen Boaden, Director of Radio at the BBC, says: “We are delighted that now even more car drivers will be able to listen to our digital-only stations while they’re on the move.”
Mike Hawes, CEO of the Society of Motor Manufacturers and Traders, says: “This announcement shows the continued support from the automotive sector for digital radio. We are pleased that good progress continues to be made in the line-fitting of digital radio by manufacturers.”