Global announces new Heart & Capital launches
On May 6 Heart, the UK’s biggest and most popular commercial radio brand, will launch in Scotland, the North East, the North West, South Wales and Yorkshire. Capital, the UK’s number one hit music station, will also launch in North Wales on the same date. The Heart stations will replace Real Radio stations broadcasting in the areas and Capital will replace Heart North Wales.
Heart will grow as the biggest commercial radio brand, reaching almost 10m people in the UK, and for the first time will be on FM in Scotland, South Wales, Yorkshire and the North East. The addition of the Real brand will add an extra 2m listeners to Heart.
Global Radio is supporting the changes with a multi million pound advertising campaign including TV, outdoor, press, online, social media and pr in all the new regions.