Jack FM 2 launches on DAB in Oxfordshire
Today Oxfordshire played host to yet another FIRST for UK radio when the WORLD'S FIRST EVER 'JACKfm 2' launched on FM, on DAB digital radio and online across the county.
The new station which promises to 'Play What YOU Want' is set to be the most interactive radio station in the country, giving listeners the chance to control the playlist online at www.jackoxfordshire.co.uk.
Described as having a persona that is "witty, intelligent, playful, sensitive and honest", the New JACKfm 2 will predominantly target females under the age of 30 and is designed to complement the original 106 JACKfm which appeals to adults over 30. JACKfm 2 will be the brand new voice for young Oxford, with a playlist boasting the most music played on UK local radio, and a breakfast show hosted by multi-award-winners Caroline Verdon and Trevor Marshall - UK Presenter of the Year in 2011 & 2012.
General Manager Ian Walker said: "In just 5 years since launch, 106 JACKfm has become the most successful local radio station in the UK, picking up 23 industry awards. JACKfm is also already the UK's fastest growing radio brand. With the digital landscape evolving across the country, we're delighted to launch the first JACKfm 2 here in Oxfordshire".
As well as broadcasting on 107.9 FM and online at www.jackoxfordshire.co.uk, the new station will give digital radio listeners and advertisers across Oxfordshire an even wider choice, as it launches on the brand new DAB multiplex which stretches north to Banbury. The station will broadcast 24 hours a day from Oxford to Oxfordshire and utilize the skills of the team responsible for creating the multi-award-winning content on 106JACKfm to innovate and deliver locally-driven content, news and entertainment.
JACKfm 2 will be the first radio station in the UK to be powered by LDR, or "Listener Driven Radio". Using LDR's 'CLICKtoPLAY' system, listeners can browse the station's playlist, vote for songs to be played more or less and get alerts by text, tweet or e-mail when their favourite songs are about to play.