Reading 107 launched on DAB digital radio

For over a decade Reading 107 have been at the heart of broadcasting in their local community, and this weekend an exciting new chapter in their history is set to unfold!

On Saturday afternoon Reading 107 launched on DAB Digital Radio in front of over 20,000 fans at Madejski Stadium, extending the station's reach further across the Berkshire area.

Sir John Madejski lead the big countdown during the half time break of Reading's Sky Bet Championship clash with Watford which they drew 3-3 - ensuring the fantastic milestone is reached in style!

On DAB, the coverage of the station will extend to areas such as Andover, Newbury, Basingstoke and Slough, meaning commuters to and from Reading won't lose the signal when they leave the town.

This fantastic new development gives local businesses a great opportunity to spread their messages to a huge number of people in the region.

However, whether you're listening in Wokingham or Windsor - Reading 107 remains totally dedicated to being the only truly independent radio station in Reading and for the surrounding area.

It comes as new stats from the ratings organisation RAJAR revealed that 39.4% of all new cars come fitted with DAB radios as standard, and 34.6% of people tune in to DAB each week.

Gavin Harris, Reading 107's Programme Controller said: "With more and more radio devices and cars having DAB Digital Radio, this additional method of broadcasting will enable even more people to tune in to Reading 107 across Reading - and enable them to listen even further on their journeys out of Reading, whilst still hearing all of the local news and information for Reading."

Reading 107's Chairman Sir John Madejski said: "This is a wonderful opportunity for all the people in Reading and the surrounding towns and villages to be able to have a truly local radio station. Reading 107 and DAB Digital is like a local friend dropping in".

Ford Ennals, CEO of Digital Radio UK, said: "This is great news for over 600,000 radio listeners in the Reading, Slough and Basingstoke areas. Working with the UK transmission provider Arqiva, the launch of Reading 107 on DAB means listeners can now tune in easily and listen in digital quality."

Click here to find out more about Reading 107.

19.08.2013 | General, Stations

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