Volvo goes digital
Iconic Swedish brand Volvo will have digital radio as standard in new models from the end of June, it was announced at an industry digital conference in central London today.
CEO of Digital Radio UK Ford Ennals, speaking today at the Intellect industry "Future of Digital Entertainment" conference, welcomed the announcement from Volvo, which follows other best-selling vehicles in the UK including Ford, Volkswagen, BMW, Audi, and Mini which also have digital radio as standard. Nick Connor, Managing Director of Volvo Car UK, said that digital radio "immeasurably enhances the in-car listening experience" and that it was a fantastic addition to their cars that their customers would love.
According to the latest CAP/SMMT data from March 2013, 36.4% of new vehicle registrations now have digital radio as standard. The majority of cars are expected to have digital radio as standard by the end of 2013.
Well-known for its Swedish heritage and advanced safety technology, Volvo is a firm family favourite and consistently a top 20 car brand in the UK. Volvo has a network of 109 dealers in the UK and the bestselling Volvo is the V40 [above].
The newly-enhanced Volvo range for 2014 includes the new S60, V60, XC60, V70, XC70 and S80 models featuring revised styling, enhanced equipment and lower emissions. All of the models feature new front and rear profiles plus enhanced equipment levels, including DAB radio as standard. Optional items offered include integrated exhaust pipes, and the addition of new technology such as the world-first cyclist detection to help these new vehicles stand out from the competition. The full Volvo range will feature digital radio as standard from the end of June, except the XC90 which will follow next year.
For motorists there is more good news as DAB coverage is being expanded across the UK with a priority on providing robust coverage on motorways and major road networks. BBC national DAB coverage is being built out from 94% to 97% of the population and national commercial DAB coverage expanded from 85% to 90%, with this summer's launch in Northern Ireland. As part of the Digital Radio Action Plan planning for a future radio switchover, an agreement between broadcasters and Government has led to the launch of a series of new digital transmitters which will boost local DAB coverage to over 70% in the first phase with coverage of 90% being planned.
Ford Ennals, CEO of Digital Radio UK, speaking at the Intellect Conference in London, says: "Volvo is an iconic brand and it is great news that Volvo is fitting digital radio in all their new cars, giving listeners the full choice of BBC and commercial radio stations they love while on the move."
Ed Vaizey, Minister for Culture, Communications and the Creative Industries, says: "Volvo's decision to fit digital radios is good news as drivers will be able to enjoy the full range of stations now available. More and more car manufacturers are making the switch to digital and by the end of the year the majority of new cars should have digital radio as standard."
Nick Connor, Managing Director of Volvo Car UK, said: "Digital radio immeasurably enhances the in-car listening experience and ensures that your favourite songs can be heard in perfect clarity on your radio station of choice. It's a fantastic addition to our cars that we're sure our customers will love."
Wendy Williamson, Development Manager, SMMT says: "The motor industry continues to invest in radio's digital future by providing digital radio in new cars. Volvo is a welcome addition to the list of manufacturers offering DAB as standard."