Digital Radio delivers one third of listening

Digital radio has reached an important milestone and now represents one third (33%) of digital listening in Q4 2012, up 14% from 29.1% last year, according to the latest RAJAR data.

This coincides with the latest data from CAP/SMMT which shows that one third of all new cars (33.3%) now has digital radio fitted as standard.

In total 25.2 million people now listen to radio via a digital platform each week, up 9% year on year from 23.1 million in Q4 2011.

42% of the population now has a DAB digital radio set, up from 40.3% in Q4 2011. This equates to 22 million adults now having a DAB digital radio, up 6% year on year.

Radio listening online and via apps on mobile devices grew by 43% to 4.9% of listening hours in a quarter which saw the successful launch of industry radio apps including Radioplayer and the BBC Radio iPlayer. Listening to radio on a mobile phone was up 28% year on year.

Digital-only stations continue to grow. BBC 6 Music grew 31% in reach and overtook Radio 4 Extra to be the number 1 digital-only station with almost 1.9 million listeners. BBC digital stations Radio 4 Extra (+ 7.8%), 1 Xtra (+2.7%) and Radio 5 Live (+ 37.5%) all grew, as did leading commercial digital stations Absolute 80s (+7.2%), Planet Rock (+8.0%), Jazz FM (+18.8%) and Absolute Radio 90s (+25.2%). The largest commercial digital station was Smash Hits with almost 1 million listeners, while Smooth 70s delivered another strong performance with over 700,000 listeners.

Ford Ennals, CEO of Digital Radio UK, says: "I am delighted with these results. Digital radio continues to transform the way people listen to the radio and one third of all listening to digital platforms represents an important milestone. With a third of all new cars now having digital radio as standard, improvements to national and local DAB coverage and the positive impact of the D Love industry campaign, we are making good progress in the lead-up to a Government decision  later this year."

04.02.2013 | General, Stations

Back to news

In-car radio near you

Find your nearest in-car radio specialist.

Listen in your area

Find out what stations are available in your area.

Featured Product

Kenwood DNX4210DAB product shot Introducing the first multimedia system from Kenwood Electronics featuring cutting-edge digital radio technology. more

Featured Station

Kisstory Logo Old skool and anthems visit website