Digital Radio delivers one third of listening

Digital radio has reached an important milestone and now represents one third (33%) of digital listening in Q4 2012, up 14% from 29.1% last year, according to the latest RAJAR data.

This coincides with the latest data from CAP/SMMT which shows that one third of all new cars (33.3%) now has digital radio fitted as standard.

In total 25.2 million people now listen to radio via a digital platform each week, up 9% year on year from 23.1 million in Q4 2011.

42% of the population now has a DAB digital radio set, up from 40.3% in Q4 2011. This equates to 22 million adults now having a DAB digital radio, up 6% year on year.

Radio listening online and via apps on mobile devices grew by 43% to 4.9% of listening hours in a quarter which saw the successful launch of industry radio apps including Radioplayer and the BBC Radio iPlayer. Listening to radio on a mobile phone was up 28% year on year.

Digital-only stations continue to grow. BBC 6 Music grew 31% in reach and overtook Radio 4 Extra to be the number 1 digital-only station with almost 1.9 million listeners. BBC digital stations Radio 4 Extra (+ 7.8%), 1 Xtra (+2.7%) and Radio 5 Live (+ 37.5%) all grew, as did leading commercial digital stations Absolute 80s (+7.2%), Planet Rock (+8.0%), Jazz FM (+18.8%) and Absolute Radio 90s (+25.2%). The largest commercial digital station was Smash Hits with almost 1 million listeners, while Smooth 70s delivered another strong performance with over 700,000 listeners.

Ford Ennals, CEO of Digital Radio UK, says: "I am delighted with these results. Digital radio continues to transform the way people listen to the radio and one third of all listening to digital platforms represents an important milestone. With a third of all new cars now having digital radio as standard, improvements to national and local DAB coverage and the positive impact of the D Love industry campaign, we are making good progress in the lead-up to a Government decision  later this year."

04.02.2013 | General, Stations

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