Digital Radio Sales top 15 million
Digital radio sales have now reached a major landmark, according to GfK Retail and Technology, who announced that a total of 15 million digital radios have been sold in the UK. This follows an upturn in digital radio sales in 2012 with GfK reporting that year on year sales of digital radios were up 8% over the last 3 months and up 11% in April.
The buyer of the 15 millionth digital radio was Neil Bisset from West Sussex (see above) at John Lewis Oxford Street, London. Mr Bisset was presented with a Pure Evoke Mio Union Jack digital radio by John Lewis, the Official Department Store Provider to London 2012. The Pure Evoke started the digital radio boom back in 2002.
According to RAJAR, digital radio listening is now reaching record audiences with over 42% of adults having a DAB digital radio at home. Digital listening in the UK has now reached almost 30% of all listening. The increase in popularity of digital radio has been boosted by the buildout of BBC national coverage to 93% and a plan to extend coverage to 97% by 2015. Another factor driving consumer demand has been the launch of new digital-only stations such as Absolute 80s, Planet Rock, BBC Radio 4 Extra and BBC 6 Music, recently hailed as the UK Station of the Year at the Sony Radio Awards. In July the BBC will launch new digital-only station BBC Radio 5 Live Olympics Extra which will provide exclusive coverage of the London 2012 Olympic Games.
Following the surge in digital radios in homes there has been a move to fitting digital radios in cars with 26% of new models coming with digital radio as standard [source CAP/SMMT, April 2012]. Volkswagen, who represents 10% of UK car sales, has just announced that all 2013 models will have digital radio as standard starting with the iconic VW Beetle. Market leaders Ford and Vauxhall have already confirmed that by 2013 most of their cars will have digital radio as standard-fit.