Absolute Radio launches Absolute Radio 60s
The Home of The Beatles, Stones and Motown, Absolute Radio 60s will be broadcasting 38% of the UK population in London, Ayr, Prestwick, Cardiff, Newport, Coventry, Nuneaton, Warwick, Rugby, Exeter, Swindon, Newcastle, Sunderland, Darlington, Middlesborough, Leeds, Hull, Scunthorpe, Grimsby, York, Huddersfield, Doncaster, Harrogate, Bradford, Sheffield, Blackburn, Preston, Blackpool, Bolton, Lancaster, Liverpool, Chester, Wrexham and Warrington on DAB, online through Radioplayer at www.absoluteradio60s.co.uk or on mobile via Smartphone apps.
The station will combine 'The Swinging 60s' with 'The Sound of Young America' - the station's playlist will span The Doors, Hendrix, The Who, The Beatles, Aretha Franklin, Elvis, The Kinks and the other timeless acts of the decade who remain as relevant today as ever.
Launching with a season of five special music documentaries, focusing respectively on Motown, The Beatles, The Beach Boys, The Rolling Stones and The Velvet Underground, its daytime line up will be headed by former Radio 2, BBC 6 Music, XFM and Virgin Radio presenter, Pete Mitchell, who says of the period, "The most influential decade in music history. No Beatles or Stones then no Oasis or Kings of Leon."
Multi Sony Award winning Mitchell will host weekday mid-mornings on Absolute Radio 60s and be reunited with his long-time co-presenter, Geoff Lloyd, for the station's launch, putting 'Pete & Geoff' back in the studio together for the first time in over five years. Lloyd meanwhile will himself host his own new show on Absolute Radio 60s; 'Beatles Brunch' will air every Sunday morning at 10am. The schedule will also feature Christian O'Connell's Commercial Radio Breakfast Show of The Year through the week and Frank Skinner's Sony Gold winning Saturday morning show.