Voice of Russia brings news and views to London
WRN Broadcast (WRNB) has worked with Voice of Russia, the oldest Russian broadcasting company, to launch Voice of Russia from the World Radio Network, a new DAB (Digital Audio Broadcasting) radio service providing a wide range of programmes about Russia and Russia’s viewpoint on world events to listeners in London, ranging from the most important political events on the global agenda to arts, culture, science and sports. The new service, broadcast in English, is available on DAB throughout London.
Although WRNB is one of the leading international broadcast managed services companies and works with some of the best known television and studio brands in the world, its origins are in international radio distribution and Voice of Russia has been working with WRNB for almost 20 years. The World Radio Network is WRN Broadcast’s international radio distribution brand and delivers mainly public service content to a worldwide audience in several languages on every continent.
WRNB is the licence holder of Voice of Russia from the World Radio Network and in common with other news and current affairs based channels there will be segments from other world broadcasters to provide a rounded view of world affairs. Voice of Russia is in the process of setting up studios and production facilities at WRNB’s London base, which will house dedicated production staff and journalists in order to increase the London-based content of the channel. Additional material will be produced in Moscow and WRNB will schedule and playout the channel.
David Treadway, Managing Director, WRN Broadcast said, “We have worked with Voice of Russia for many years and are responsible for delivering their programmes to audiences in places as diverse as Afghanistan and Buenos Aires. Therefore, we are delighted to have been able to devise and manage a channel right here in London, so increasing even further the range, quality and choice of radio services in the capital.”
Ford Ennals, CEO, Digital Radio UK, welcomed the arrival of the new radio station and said, "London is a vibrant, multicultural city and this is reflected in its digital radio services which include 60 digital-only stations, including those serving audiences from all over the world. We welcome the launch of Voice of Russia from the World Radio Network and see it as an excellent addition to London's rich radio diversity."