“Horrible Bosses” lose radio control
In the week when people go back to work after the summer holidays, new research released today by YouGov and Digital Radio UK shows that listening to radio in the workplace makes UK workers happier. The findings also reveal that UK workers are no longer reliant on “horrible bosses” to control the radio stations they listen to at work. Six in ten listeners at work (59%) say they control the radio, while only 6% say their boss controls the radio.
This personal control over radio listening at work is driven by a shift towards listening online, with 41% of workers saying they listen to radio on a PC or laptop, and 14% on a smartphone or mobile.
Nearly one in four people listen to radio at work (23%), and the YouGov survey of UK adults also shows that nearly two in three adults (64%) aged 18-44 say that listening to digital radio at work makes them happier. This builds on recent research from the Radio Advertising Bureau* which shows that radio makes listeners happy.
And workers also use digital radio to brighten up their commute to work. Personal listening is also a feature on the way to work, where 54% of workers listen to the radio. In addition to listening to radio in car, 11% now say they listen on a smartphone or mobile.
Starting on 30 August, the day after the bank holiday, a new “work happy” campaign highlights the benefits of listening in the workplace. Starring well-loved comedians David Mitchell and Arthur Smith, the campaign by leading UK agency AMV BBDO, is designed to raise awareness of listening to digital radio at work and on the way to work. Click here to listen to the commercials.
Ford Ennals, Chief Executive of Digital Radio UK, says: “Listening to radio at work makes you happier, and individual control over workplace listening is no longer driven by horrible bosses, but by digital radio platforms such as online and smartphones.”
John Myers, Chief Executive of Radio Academy, says: “People love listening to radio at work and this goes to show that the UK radio industry is producing excellent content which people want to listen to during the day, as well as on the way to work.”