DRUK make most creative ad top ten

DRUK’s Christmas campaign featuring David Mitchell and Arthur Smith was ranked as one of the most creative commercials tested by the Radio Advertising Bureau in the first three months of this year.

The RAB tests around 10 ad campaigns every month as part of its ongoing radio advertising research tool RadioGauge, but has not revealed how the ads compare to each other, until this week.

Read more here.

10.06.2011 | General

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