Digital listening increases to 26 5%

Digital listening up to 26.5% of all listening hours

Digital reach up by 2.5 million listeners year on year

Nearly half of all listeners (47%) listen to digital radio each week

DAB share of listening up from 15.1% to 16.7% year on year

Strong and sustained performance from digital-only stations

South of England leads the way in digital reach and listening

Listening to digital platforms is up year on year from 24% to 26.5%, according to the latest Q1 2011 RAJAR figures released today, with digital listening hours up by 15.4% year on year from 243 million hours in Q1 2010 to 280 million hours this quarter.

Nearly half of all listeners (47%), or 22.3 million adults, now listen to digital radio each week. This represents an increase of over 2.5 million adults year on year and an increase of 1.4 million adults quarter on quarter.

Ownership of DAB digital radios in the home has seen strong growth to 38.2% of homes, increasing from 34.5% year on year, an increase of 2 million homes.

The share of all radio listening to DAB is now at 16.7%, up from 15.8% quarter on quarter and from 15.1% in Q1 2010.

DAB continues to be the most popular digital platform but there have also been increases in digital television and internet listening. Internet listening now represents 3.6% of all listening, with internet listening hours up 28.3% year on year, and DTV listening hours are up 7.1% year on year.

The south of England leads the way in digital listening and reach, where nearly one third of all listening is to digital platforms and over half of all listeners listen to digital radio each week. In London, Meridian, West and South West regions combined, digital listening is 30% and digital reach is 52%.

Both BBC and commercial radio demonstrate strong growth in digital-only services. Reach of all BBC digital-only stations has shown sustained growth year on year and quarter on quarter. This quarter also sees strong digital growth from the new national networks Smooth, Kiss and Capital. Absolute Radio’s digital-only services (80s, 90s and 00s) and talkSPORT also show record digital reach.

Ford Ennals, Chief Executive of Digital Radio UK, said:

“The Q1 2011 RAJARs show continuing evidence of digital radio’s irresistible growth. Digital listening has grown to 26.5% since last year, and 2.5 million more people are listening to digital radio every week. What is most encouraging is how listeners are responding positively to the BBC and Commercial Radio digital-only stations and the new national networks of Capital, Kiss and Smooth, which suggests there is much more growth to come.”

 

12.05.2011 |

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