BBC and commercial radio in world first with launch of Radioplayer

• Radioplayer will launch with an anticipated three million listeners in the first week - representing the majority of UK online listening
• Over 100 stations live, with 100s more to follow in the coming weeks
• Cross-industry search function providing listeners with more choice
• Users can personalise Radioplayer by saving their favourite stations

Radioplayer, the online listening platform for radio, today goes live in a ground-breaking partnership between the BBC and commercial radio, representing a pan-industry world first by bringing radio together online in one place.

Internet radio, currently attracting around 4.5 million listeners a week, is set to be transformed with the launch of Radioplayer, which will offer UK radio in one place, a cross-industry search function and the ability to save your favourite stations and programmes for ease of use.

Radioplayer's innovative search facility, which will be refined and expanded over coming months, will help listeners explore UK radio, with five easy ways to search; by station, programme, location, presenter or topic. On-demand programmes, ‘listen again' and commercial radio podcasts will also be searchable, with live output or ‘just broadcast' listed higher than older programming.

All BBC national and local stations as well as commercial radio, including Global's Capital and Heart networks, GMG's Smooth Radio and Absolute Radio, will be available on Radioplayer. It is also announced today that Bauer Media and UTV Media owned stations will be joining Radioplayer within a week of launch, taking the total number of stations available from 157 to 228 - with all the UK's major radio groups now available on Radioplayer. Other stations joining Radioplayer on week two of its roll-out include Fun Kids, Global Traffic Network, Planet Rock and Manx Radio, which will be followed in the coming weeks by hundreds of local, regional, student and community radio stations.

Listeners will have access to a one-stop shop for hundreds of stations, with Radioplayer's intelligent functionality making online listening accessible, intuitive and simple. Users will be able to flick between stations at the click of a button as well as store favourites as pre-sets, offering all the simplicity of a traditional radio, with all the benefits of digital.

Radioplayer is expected to become a vital component of the radio industry's multiplatform digital future alongside DAB, with potential roll-out plans seeing Radioplayer available on mobile devices, including smart phones and tablet computers. Radioplayer is also confirmed as a content advisory partner for the YouView internet TV project, set to launch in 2012.

Radioplayer will use stations' existing audio streams, leaving radio stations in full control of their branding, audio and visual content, with commercial radio stations also able to add sponsorship and advertising to their "skins" - pop-up front page.

See www.radioplayer.co.uk for more information and to try it for yourself.

31.03.2011 | General

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