Digital listening increases to 25%
• One quarter of listening (25%) is now to digital platforms, up 20% year on year
• Nearly 45% of all radio listeners listen to digital radio every week
• DAB share increases 15% year on year
• Strong and sustained performance from digital-only stations
One quarter of listening is now to digital platforms, up 20% year on year (from 20.9% to 25%), according to the latest Q4 2010 RAJAR figures released today. Digital listening hours are up 26.9% year on year from 206 million in Q4 2009 to 262 million in Q4 2010.
Nearly 45% of all listeners, or 20.9 million adults, now listen to digital radio each week, a year on year increase of 22.1% (an increase of 3.8 million adults from Q4 2009, and an increase of 450,000 adults quarter on quarter).
35.8% of adults now have a digital radio at home, up from 35.4% quarter on quarter and from 33.4% in Q4 2009, an increase of 7% year on year.
The share of all listening to DAB is now at 15.8%, up from 15.3% quarter on quarter and from 13.7% in Q4 2009, an increase of 15% in share year on year. DAB continues to be the most popular digital platform accounting for 68% of digital listening hours*, but digital television and internet continue to rise. Internet listening now represents 3.1% of all listening, with internet listening hours up 54.9% year on year.
32.1% of in home listening is now to digital platforms, up from 26.2% in Q4 2009. Over 18.7 million adults now listen to digital radio at home each week, an increase of 21% year on year.
Both BBC and commercial radio showed strong year on year digital listening growth, with digital growth from the BBC at +19% and commercial radio at +22%.
There was also positive digital performance quarter on quarter from the majority of major radio groups, and outstanding performance from some digital-only stations.
Ford Ennals, Chief Executive of Digital Radio UK, said:
"The achievements of 25% of listening to digital platforms, and nearly 45% of listeners listening to digital each week, represent key milestones as digital radio moves into the mainstream of UK radio listening. Following a strong start to 2011we look forward to seeing the Q1 listening figures in May, when we will see the benefit of listening to the 750,000 digital radios which were sold in the last quarter of 2010."
Source: RAJAR / Ipsos - MORI / RSMB, period ending December 2010, all stations and groups' results are reported on their specified reporting period and TSA.
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About Digital Radio UK
Digital Radio UK works with Government, broadcasters, manufacturers, retailers, and a wide range of stakeholders to accelerate digital listening, to enable the expansion of the digital radio platform, and to ensure that industry meets the consumer-led criteria to be achieved for a proposed radio switchover. Digital Radio UK's Board comprises representatives from the BBC, RadioCentre, Arqiva, Global Radio, Bauer Media, GMG Radio, Intellect and the Society of Motor Manufacturers and Traders.