First in-car digital radio advertising from Ford

A new campaign advertising digital radio is to run on Global, GMG, Bauer, Absolute, UTV and Planet Rock radio stations.

UK analogue and digital radio stations are to get the benefit of a major advertising campaign for digital radio which is now standard in the new Ford C-MAX.

This is the first time that a car manufacturer has advertised standard digital radio as a major benefit to car drivers.

The campaign running 3 January - 16 January features three different executions extolling the benefits of digital radio in the car.

Stations on the advertising schedule:

- Planet Rock
- Absolute Radio network
- talkSPORT
- Heart Network
- Smooth Network
- LBC
- Big City Network
- City Talk

Ford Ennals, Chief Executive, Digital Radio UK said: "There couldn't be a better place than radio to advertise the addition of digital radio as standard to Ford's popular C-MAX. With more car manufacturers installing digital radio as standard I am sure this will be the first of many ad campaigns from Ford and other car manufacturers."

The Society of Motor Traders and Manufacturers (SMMT) announced earlier this year that it expects that all new cars to have digital radio fitted as standard by the end of 2013.

- ENDS -

About Digital Radio UK
Digital Radio UK works with Government, broadcasters, manufacturers, retailers, and a wide range of stakeholders to accelerate digital listening, to enable the expansion of the digital radio platform, and to ensure that industry meets the consumer-led criteria to be achieved by 2013, for a proposed radio switchover in 2015. Digital Radio UK's Board comprises representatives from the BBC, RadioCentre, Arqiva, Global Radio, Bauer Media, GMG Radio, Intellect and the Society of Motor Manufacturers and Traders. The Digital Radio Action Plan announced by the Government in July supports the industry target of a 2015 digital radio switchover.

About Digital Radio
Digital listening is now 24.8% of all radio listening, according to RAJAR Q3 data, and over 35% of UK homes have a digital radio. Over 12 million digital radios have been sold to date, according to GfK RT (December 2010).

23.12.2010 | General

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