Digital Radio UK at Radio Festival
Digital Radio UK was at Radio Festival talking about digital radio in cars.
Ford Ennals, CEO of Digital Radio UK, was in conversation with Jeremy Vine.
Ennals commented that cars were a challenging area for the transition to digital radio, but that significant progress had been made.
“Car manufacturers have committed to fitting digital radio in all new cars by 2013 and we have seen Mini and Ford start this commitment this month with the launch of new models with digital radio as standard.”
Digital Radio UK worked in partnership with Mini to get a Mini Cooper Clubman onsite at the festival (see picture), demonstrating the recent momentum in the car market. The Mini Countryman now fits digital radio as-standard across its range.
Ford Ennals went on to say that the adapter market is moving quickly, with the launch of the Halford’s Sonichi digital radio car adaptor and conversion service at Radio Festival.
Mr Ennals said “[Halfords] will fit the adaptor, out of sight, and link it to a new external aerial from under £90. I’m sure this is the first of many such initiatives and that prices will fall.”
Radio Festival took place between 18 and 20 October at Salford Quays, Manchester and provided an opportunity for industry professionals to discuss some of the pressing issues in radio.
See the new Mini Countryman here.
See the new Halfords Sonichi here.