PURE launches EVOKE Mio by Orla Kiely

PURE presents EVOKE Mio by Orla Kiely, a custom designed luxurious digital portable radio featuring Orla Kiely's signature stem print.

An internationally renowned fashion designer, Orla Kiely has applied her instinctive love of pattern, colour and texture to PURE's iconic EVOKE Mio digital radio and dressed it with her signature stem print. The EVOKE Mio by Orla Kiely (SRP £149.99) is finished with a mirror chromed handbag style handle, walnut veneered cabinet, cream fascia and a stylish leather tag to complete the look.

Says Orla Kiely: "I love to create quality and functional down-to-earth designs that integrate colour, pattern, texture, graphic control and rhythm that continually work and rework together. Radio is also a passion and PURE's EVOKE Mio was the ideal product to apply my signature stem design to, as it is both practical and a thing of beauty that will complement any home interior design and sits perfectly within my homeware range."

Based on the multi award-winning and iconic EVOKE-1S, EVOKE Mio by Orla Kiely is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCANTM and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets.

For those looking to achieve eco chic at home, EVOKE Mio by Orla Kiely is the perfect finishing touch as it has received a recommendation by the Energy Saving Trust and is part of EcoPlusTM, a statement of PURE's ethical philosophy and ongoing commitment to looking after the environment.

EVOKE Mio by Orla Kiely will be on the shelf exclusively at John Lewis from early November and at independent retailers from March 2011. Please visit www.pure.com or call 0845 1489001 for more information.

13.10.2010 | Products

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