Ecoutez! November launch for French Radio London
French Radio London is to launch in London early in November on digital radio. FRL will be the capital's first French language terrestrial broadcast station and is aimed primarily at London's 400,000 native French speakers. It will also appeal to the huge Francophile community - 14 million British people visit France every year, the largest group of foreign visitors to La Belle France.
The format will be a lively, music-based mix to appeal to French music tastes, with exciting talk programmes and interviews on a wide range of topics. The enticing blend of entertaining and informative output will be designed to meet the target market's daily appetite for fast-paced, varied listening. In short, a radio station which French-speaking Londoners will tune into regularly.
FRL is the brainchild of experienced radio broadcast consultant Pascal Grierson, FRL's CEO, who comments: "We look forward to broadcasting a unique French voice on London's airwaves. This is an exciting development for listeners as well as UK and French based commercial partners who will benefit from a dedicated platform to reach French-speaking London residents and the wider Francophile community. A bientôt sur la DAB!"
FRL will also be available online and on Smartphone apps. For information on French Radio London see www.frenchradiolondon.com.