PURE launches FlowSongs

PURE presents FlowSongs - a ground-breaking, cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology built-in. FlowSongs is currently exclusive to UK customers as a public beta with an international roll out taking place later in the year.

Colin Crawford, PURE's director of marketing, said: "The start of an exciting journey for PURE and our customers, FlowSongs is a unique and easy-to-use cloud-based music service that delivers a bridge between radio, which is the most popular way of discovering new music, and the ability to own that music."

The first of a range of new services coming to PURE's internet-connected digital radios, FlowSongs allows users to tag and buy tracks while listening to any digital, FM or internet radio station and stream them at the touch of a button from their radio without having to switch on a computer. In addition to streaming purchased tracks from any PURE radio with Flow technology, tracks can also be downloaded in a high-quality MP3 format to a PC or Mac and added to the user's MP3 collection.

To access the FlowSongs service, users simply register their Flow radio on the Lounge (www.thelounge.com), then open and top-up a Lounge Account using a credit or debit card. From the point of opening the Lounge Account, the user receives a free 90 day trial subscription to FlowSongs allowing them to tag as many tracks as they like although credit is required in the user's account in order to purchase tracks. Tracks are individually priced, usually between 79p and £1.29 depending on the publisher, as with other leading services.

After the 90 day trial, the user can continue to use FlowSongs for an annual subscription of £2.99, enabling them to identify an unlimited number of tracks as well as purchase tracks (as long as the user's Lounge Account is topped up with credit) for a further twelve months. The Lounge Account balance can be checked and topped up at any time on the radio or online via The Lounge.

When purchased, the track is stored on the Lounge and can then be streamed from any PURE radio with Flow technology. The track can be downloaded and added to the user's digital music collection or uploaded onto an iPod or MP3 player. In addition, the track can be streamed from and organised into playlists on the Lounge. Playlists are mirrored on the radio and tracks can be searched by artist or album.

The beta version of FlowSongs is available from Monday 16th August 2010 on all PURE internet-connected digital radios including: Sensia, EVOKE Flow, AVANTI Flow, Oasis Flow and Siesta Flow.

12.08.2010 | Products

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