Smooth Radio UK launches
Smooth Radio's two-stage launch as a national radio station started at midnight (00:00:01) on 5 August 2010 with the addition of Smooth Radio London on the national DAB digital radio transmission network. Initially the London station's output will be heard across Britain but from October 4th, in the second stage of the process, a new national Smooth Radio service will be launched.
Smooth Radio currently attracts more than 2.5 million listeners each week to tune into its six regional radio services across Britain which broadcast on FM and DAB digital radio. The autumn launch of the national station will challenge BBC Radio 2's dominance as a national music channel.
Stuart Taylor, Chief Executive of GMG Radio which owns Smooth Radio, said: "By putting our London service onto the national digital radio platform now, it will give listeners in new areas a taste of things to come and a feel for the fantastic soulful sound that is unique to Smooth Radio. We will be announcing the line-up for the national service very soon."
Stage one of the launch is a natural development, as Smooth Radio London is already available across Britain via Freeview, Sky and, from next week, Freesat. But in the autumn there will be further changes as a distinct national version of Smooth Radio launches. Smooth Radio will continue to play the distinctive, soulful music that its existing listeners have grown to love and it will be supported by a line-up of both new and familiar presenters. The service will be broadcast from GMG Radio's Manchester studios and will include specialist music content and documentaries.
Glyn Jones, the Operations Director of the national commercial multiplex Digital One added: "I'm delighted that we've been able to find a way to get Smooth Radio on air quickly. The two stage launch brings forward the date that digital radio owners in areas like Suffolk, Fife and West Yorkshire will be able to listen to the music that's made Smooth Radio one of the country's biggest music radio networks. For a few months, there'll be a bit more information about London than people expect, but that will change in the autumn with stage two of the launch."