Absolute Radio Extra
Absolute Radio is launching a brand new digital service, Absolute Radio Extra, which will provide a dynamic content channel to the existing family of radio brands: Absolute Radio, Absolute Radio Classic Rock, Absolute 80s, Absolute Radio 90s.
Whenever Absolute Radio has exclusive and extended digital content such as uninterrupted live stage sets, football commentary or full-speech comedy programming, Absolute Radio Extra will allow listeners to choose between the services.
Absolute Radio Extra is pioneering premium and exclusive ‘red button' style content on DAB digital radio to encourage further take-up. The new service will fully launch on Saturday August 14th with live and exclusive football Barclays Premier League commentary and content will offer a mix of music content, football commentary and content from the station's prime talent.
Extra football content
32 live & exclusive Barclays Premier League commentaries - ‘Rock ‘n' Roll Football Live' on Saturday afternoon's from 3pm, kicking off on August 14th on Absolute Radio Extra. An additional service to compliment Absolute Radio's existing Rock ‘n' Roll Football mix of music and goals fronted by Russ Williams.
Absolute Radio Extra will broadcast full live sets form Paul Weller, Paolo Nutini, Madness and Kasabian from the V Festival on the 21st/22nd of August and Kings of Leon at a future date.
Extra Comedy & Talent
Christian O'Connell, Frank Skinner, Iain Lee, Dave Gorman & Geoff Lloyd - listen again plus new and exclusive audio content.
This new national service is being created by the station splitting its existing DAB bandwidth to create a brand new service.