Smooth Radio goes national
One of local radio's biggest brands, the music station Smooth Radio, will be launching nationally on DAB digital radio later this year. The station will challenge BBC Radio 2's dominance as a national music channel and its launch will see presenters like Mark Goodier, Paul Coia and Tony Blackburn returning to the national airwaves.
Smooth Radio is currently only available in some parts of Britain via FM and DAB digital radio, but the station already attracts more than two and a half million listeners each week. The deal to launch Smooth as a national DAB digital radio station will provide advertisers with a much sought-after opportunity to target the 40-plus audience on both a national and regional level using radio.
Smooth Radio will continue to play the distinctive, soulful music that its existing listeners have grown to love and it will be supported by a line-up of both new and familiar presenters. The service will be broadcast from GMG Radio's Manchester studios and will include specialist music content and documentaries.
The launch date for the station will be announced this summer.